Image SEO Filename and Alt Text Generator

This is the part people get wrong. Renaming a file inside your media library after it has been uploaded does not change the URL the image is served from, so the benefit is lost. Rename on your desktop, then upload.

What makes a good photography filename

• Describe the frame, then the place. ceremony-hampton-manor-solihull.webp beats wedding-photographer-solihull-best.webp.
• Use hyphens, never underscores. Search engines treat hyphens as word separators and underscores as joiners.
• Keep it lowercase and short. Under about seventy characters is comfortable.
• Never repeat the same keyword across forty files in a gallery. Vary by what is actually in each frame, which is what this tool does with the shot list.

What makes good alt text

Write it for someone who cannot see the image. That is its actual job, it is a legal accessibility requirement in many places, and it happens to be exactly what search engines and AI assistants parse best.

• Do not start with “image of” or “photo of”. The screen reader already says it is an image.
• Keep it under about 125 characters, which is where many screen readers cut off.
• Include the venue and city naturally, once, because it is genuinely descriptive rather than because it is a keyword.
• Decorative images, like a background texture, should have empty alt text rather than a description.

Why this matters more for you than for other businesses

Google Images and the image results inside AI answers are a real discovery channel for photographers, and one almost nobody optimises for. A gallery of forty correctly named, correctly described images is forty more ways to be found, on a page you were publishing anyway. There is more detail on this in image and speed SEO.