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Pricing
Clear numbers, month to month.
No twelve month lock in, no setup fee buried in the small print and no proposal that has to be requested. Here is what engagements cost and what sits inside each one.
The Audit
A full diagnosis with a prioritised action list. Yours to keep and implement yourself if you prefer.
- Technical, speed and indexation audit
- Image and gallery performance review
- Keyword and venue opportunity map
- Competitor analysis of the studios outranking you
- Google Business Profile review
- Prioritised action list in plain English
- 45 minute walkthrough call
The Foundation
For photographers in one city who need the groundwork built properly and a steady publishing rhythm.
- Everything in the audit, included in month one
- Full keyword and venue strategy
- Technical, speed and image SEO implementation
- Google Business Profile management
- Two published pages or posts per month
- Schema and AI search structuring
- Monthly reporting and strategy call
The Programme
For studios competing in multiple cities or genres, or anyone who wants to move considerably faster.
- Everything in The Foundation
- Multi city or multi genre strategy
- Four to five published pages or posts per month
- Venue page programme at pace
- Digital PR and local link acquisition
- AI search visibility tracking and reporting
- Conversion review of key pages
- Fortnightly calls and priority access
Prices are in US dollars and exclude any applicable tax. Retainers run month to month after an initial three month period, which is simply the minimum honest runway for the work to show anything.
What drives the number
Why two photographers get different quotes.
Photography SEO pricing varies more than most services, because the work required varies enormously. The main factors are these.
- Market competitiveness. Ranking in a major metropolitan wedding market is a materially different job from ranking in a county town.
- How many locations. One city is a focused programme. Four cities is close to four programmes running in parallel.
- The state of your existing site. A fast, well structured site needs content. A slow site with a broken migration behind it needs months of remediation first.
- Content volume. The main variable cost. More published pages means faster progress and a higher retainer.
- Whether you write. Photographers who write their own posts from our briefs pay less, and often get better content, because the voice is genuinely theirs.
What we will not do
We will not quote a retainer before auditing your site. Any agency that gives you a monthly price on a first call, before looking at anything, is selling a package rather than solving your problem.
Add ons
Work that sits outside a retainer.
Extra content
Additional pages or posts beyond your plan, priced per piece. Useful when a venue programme needs to move faster than the retainer allows.
Technical sprint
A one off fixed scope engagement to fix speed, indexation or a migration gone wrong, without an ongoing commitment.
Site migration
Moving platform is the single most common way photographers destroy their rankings overnight. We plan the redirects and monitor the recovery.
Google Business Profile only
Map pack work as a standalone service for photographers whose website is already performing adequately.
Review system setup
A repeatable process for requesting reviews at the right moment, built into your delivery workflow.
Training and handover
For photographers who want to run it themselves. We build the strategy and teach your team to execute it.
Questions
Questions photographers ask us.
Why is there a three month minimum?
Because SEO cannot demonstrate anything meaningful in four weeks and we would rather set that expectation than take money under a false one. Three months is roughly the point at which leading indicators become readable. After that it is month to month, permanently.
Is the audit fee credited if I continue?
Yes. If you move onto a retainer within sixty days of the audit, the audit fee comes off your first month in full.
Do you offer payment plans?
The retainers are monthly by design, which is a payment plan in practice. For the audit we can split it across two payments if that helps.
Can I just buy the strategy and do it myself?
Yes, and for some photographers that is genuinely the right call. The audit plus the strategy document gives you a full running order to execute at your own pace. We also offer training if you want to be taught rather than served.
What is the cheapest thing that would actually help?
The audit, honestly. Most photography sites have two or three specific problems doing most of the damage, and a meaningful number of photographers fix those themselves and never need a retainer.
Free, and genuinely useful
Start with the free audit.
Before you spend anything, send us your site. The free audit is genuinely free and it will tell you whether paid work is even worth it in your market.